Burberry has a knack for spotting rising talent, and for its Fall/Winter 2012 campaign it presents British singer-songwriter Roo Panes with the video "Greenwich by night."The social media-savvy label unveiled the ad via platforms including Facebook, Twitter, Google+ and Pinterest July 4, with soundtrack "Indigo Blue" penned exclusively for Burberry by Panes available to buy on iTunes.
Panes models Burberry's Fall/Winter 2012 collection in the video, also starring rising actress Gabriella Wilde -- set to star in the 2013 remake of classic horror film Carrie.
Previous talents promoted by Burberry include up-and-coming British musical acts Marika Hackman, One Night Only, Life in Film and The Daydream Club. These each recorded tracks exclusively for Burberry, with accompanying music videos filmed in London as part of the label's Spring/Summer 2012 eyewear campaign.
Other luxury labels to have teamed up with musicians for exclusive videos include Cartier, which commissioned the electro group's clip "How Far Would You Go For Love" as part of its True Love Has a Colour and a Name campaign last November.
Shot by Mario Testino in the Old Royal Naval College in London's Greenwich, the Burberry/Roo Panes video can be seen here: http://youtu.be/hmA6vYZdf5A